I definitely wouldn't be calling OneVue a direct competitor to...

I definitely wouldn't be calling OneVue a direct competitor to HUB24 however it is in the general vicinity. OneVue is a wholesale platform, so it in effect is a software and administration service for other companies, super funds, accountants, dealer groups etc. This is the approach that Avanteos (now Colonial First State Custom Solutions) took originally, before launching FirstWrap. It definitely has it's merits because once you sign a client, they will effectively move most clients onto your platform because as "owners of the retail platform", they get a kick back on management fees...not exactly FOFA in my opinion.

By offering that type of service, they effectively aren't responsible or get the benefits of branding which HUB24 does.

OneVue is a relatively new entrant though and Luminous looks pretty good. Still well behind HUB24, netwealth and Avanteos (FirstWrap) in terms of functionality; but they're improving.

OneVue and Eureka Report's launch of their D2C platform Brightday, makes them a competitor to a portion of the HUB24 business, however I wouldn't expect this to take any real market share.


HUB24's main direct competitor is probably netwealth (Independent pure wrap); however obviously you can through in the bank/life company controlled platforms FirstWrap; BT Wrap, Macquarie Wrap; Asgard, MLC however the latter group control about 70-80% of distribution (ie it is tied to their parent, Macquarie probably exempted) so the independents compete for the remaining 20-30%.

netwealth has about $8B FUA and was the top platform in the 2015 Investment trends report, HUB24, a bit over $2B and 3rd behind netwealth and Firstwrap (c. $15B I think).

OneVue's main competitors are probably CFSCS and Linear. CFSCS is by far the bigger competitor and much more experienced. In the Investment Trends platform report, OneVue was 10th and Linear 11th.