Have you bothered to calculate how much they will get per tonne...

Have you bothered to calculate how much they will get per tonne of coal? How can these clowns make money at $28/tonne of coal. If Prism Cement guarantees a profit of AUD$28/tonne delivered that would be OK. But these idiots plan to borrow $8 million and then dig out coal and get PAID just $28/tonne.
Best to buy shares in Prism Cement, they'll be getting the cheapest coal in India.
Maybe a few shareholder should email Arvind and ask for a detailed explanation, because the annnouncement is crap in my book.