I see this business as providing small independent retailers...

I see this business as providing small independent retailers with a platform so that they can more easily compete with the likes of Coles, Woolies, Aldi and other types of retail chains that have large purchasing power and well established logistics systems.  I guess there are also benefits for manufacturers who don't have well established sales and logistics systems in place.  In principle it seems like a great idea however they are going to need massive transaction volumes through the platform to make a profit, the prospectus shows their revenue model is $1 per carton + 2% of carton value.  Trading regularly is important because that's where the revenue is generated.  The count of registered retailers is meaningless if they aren't transacting on the platform.

I don't really understand what it means when it says Manufacturer list price - 15% terms of trade.  Does that mean the prices are guaranteed to be at a 15% discount on the manufacturers normal price?