If its not on the shelves now its not going to sell this xmas...

If its not on the shelves now its not going to sell this xmas season. Kmart are advertising $29 drones on the TV now and they will be the first of many toy drones that will erode market share. The toys are junk but the $29 price is easy to swallow and the low entry point highlights the expense of the IOT offerings.

The spark is a quality product that works really well. It will be $499 within a year and this selfie fad will have been and gone.

This needs a massive media promotion now to establish buyer demand, pump them out and look for the next opportunity before its all over and done. Lets hope its planned for the next few weeks.

All just an opinion