In 2018, the water purifier that had been in trouble for so many years finally entered the shuffling stage. This is a large-scale campaign that sweeps brands, suppliers, manufacturers, distributors and consumers. It is expected to last for 2 to 3 years, either to eliminate others or be eliminated by others.
1. Intelligent products eliminate traditional products. The traditional water purifier product is actually a static, no-link, no-monitoring product. Once installed in a cabinet or a home, there is a problem of lack of supervision. Is there a hidden danger of water leakage, is it necessary to replace the filter element, is the water quality not up to standard? Is it necessary to provide early warning of emergencies? Is it necessary to sell after-sales? These problems are ignorant. Once the traditional water purifiers are purchased, we can only trust this product indefinitely and cannot be discerned. The new generation of water purifiers marked by the Internet of Things can solve the above problems, real-time monitoring, real-time upload, real-time processing, real-time warning, and the blind spot of the water purifier can be clearly seen at a glance.
2. The new model brand replaces the old model brand. The traditional retail model that has been in use for more than 30 years will be challenged, and waiting for the rabbit will be the same as waiting for it. The agent joining mode will be on the move, and the e-commerce will enter the low growth range. Correspondingly, micro-marketing, sales, state-owned enterprise sales, cross-border marketing, and Huimin projects have grown rapidly, and many enterprises have merged into various modes and become self-contained.
3. The demise of middlemen, the rise of consumers, and the upgrading of manufacturers into platforms. Manufacturers and brand owners began to evolve to the upper end of the food chain, and dealer agents either followed the transformation of the manufacturers, or they could do nothing to fight. It is almost a social consensus to prevent middlemen from making a difference. The micro-business that everyone hated at first was very popular. Everyone began to accept the sharing economy. Everyone’s WeChat circle frequently shared the economy.
4. Sharing water machine into the mainstream. Consumers return to rationality. The shared water machine improves the resource ratio efficiency, saves costs, and is more cost-effective, easy to operate and easy to monitor than traditional products.
5. The manufacturer enters the period of joint integration. To cope with the ever-changing market, relying solely on one's own efforts, technical breakthroughs or cost control alone will not help. The competition between manufacturers has changed from scale competition to qualification competition, from qualification competition to brand competition, and from 2018 to product competition and model competition.
6, high-quality water purifier companies began to transform into Internet companies, big data companies, blockchain companies, micro-marketing companies, each company is changing - although I do not know what it will become.
7. Price war is an eternal means, but it may not always be effective. The free is the most expensive, this prediction will not appear in the water purifier industry, we will wait and see.
This is the best era and the worst era!
Even modest success here would be a compelling IPO theme.
SER Price at posting:
0.6¢ Sentiment: Buy Disclosure: Held
(20min delay)