I remember years ago asking my son what share to buy on the SM...

I remember years ago asking my son what share to buy on the SM and to my surprise he said buy Coke. I noticed the SP and did not do buy. Years afterwards I was sorry.
I rectified the omission today and bought in at $9.12.
Here is my case.
(1) There is a change of CEO.It is customary for the new CEO to paint as bleak a picture as one can. All improvements in SP weigh into the fat bonuses and remuneration.
(2)There are headwinds with Coles and Woolworths controlling their margins
(3) Coles and Woolies are commercialising their own home brands. Macquarie is quite fearful this will get worse for CCL. I am not so fearful.I remember back in 1980s India and Coke could not agree on terms of sale. India banned their entry. India tried to give birth to a new soft drink, called Campa Cola.The enterprise failed because Campa Cola was not Coke. It is simply amazing that nobody has been able to decipher the coke secret.Coke is now being sold all over India.
(4)There is concern about the negative effects on health. I am quite sure that the CEO can solve this problem
(5) Indonesia. CCL has the license to sell here. But sales are down and receipts also down due to a poor Ruppiah, and increase in the costs of inputs. At the moment the Indonesian market is 1/4 the Australian business. This will change dramatically.
(6) Indonesia is very brand conscious. And CC is one of the biggest brands in the world.