MorleyWhy and how would the margins return to your definition of...

Morley

Why and how would the margins return to your definition of "normal" - when it's all been contracted and payments and amounts have been agreed upon?

Re: margins -

My cousin has his own IT business and he has developed a software program that is used in the corporate world.
He is making a 90% plus margin on the sales of this program (not including recurring income)and his program has been selling for the last 7 years.
His next price point will be up - not down.

Also his program sells for half the price of an established leading competitor's program - which does the same thing, so he's been making huge inroads ( his sales were tripling each year over the first 3 or 4 years) - yet his margins are 90% plus..