I'm buying VOC because, page-560

In depth interview with, Stu French, GM of consumer and digital.

Key quotes, and anyone know when Stu French started at Vocus ?

"As French put it to CMO, when he walked into Vocus ... It was like going back in time 10 or more year" (ouch)

“I literally went and bought the technology, which went down like a lead balloon. But my view was I won’t even need to ask for forgiveness as the proof will be in the pudding – and that’s exactly what’s happened,” he said. “I was enemy number one for about three months; now I’m moving towards golden child, though who knows, that may change.”

“On the technology side, I’m really happy with how aggressive we have been. We have ‘decapitated the dinosaur’; we’re ripping all the old infrastructure out and putting modern systems in.”

“I was spending $2-3 million on tech, which is a fair amount of money, but I showed the calibre of features and execution of CX these tools can drive is comparable to a $15-20m stack that a Telstra or NAB might have put in,” French said. “Building a componentised and customer-facing architecture gave us a lower-cost approach.”

"The next step is a self-service relaunch under the 'MyDodo' platform in December"

https://www.cmo.com.au/article/649398/how-gm-bringing-dodo-into-digital-age