I'm buying VOC because, page-450

There is a rather in-depth story in The Australian about Dodo rebrand,

Also, as a dodo customer i have a received a mail-out about the rebrand, nothing of substance, just brand awareness stuff to my understanding.

I guess market share target might change based on the outcome of the merger approval, perhaps we will hear more at the AGM

[The Australian] Dodo revitalised in Vocus push

“Dodo is all about simplicity and ease of use, while iPrimus is about giving customers more features and benefits that come at a price,” Ms de Castro said.
It’s a similar strategy to that used by TPG Telecom, with iiNet serving as its premium channel, and as the telco looks to merge with Vodafone Hutchison Australia, Ms de Castro said the proposed merger gave Vocus an opportunity to stand out from the crowd in the market.
“It’s really great news for us because it will leave us as the ultimate challenger brand in the market. Post-merger, TPG absolutely becomes an incumbent and that leaves a real space for us to fill,” she said
...
As telcos prepare themselves for the new NBN price bundles, set to activate in November, Ms de Castro, who spent four years as NAB’s chief marketing officer, said the telco was still working on just how big a piece of the NBN market it wanted to aim for.

https://outline.com/BRBrsU