Looks similar but brontech different in a few critical ways. Firstly brontech has the data marketplace which acts as an incentive and aids adoption of the platform. I can't see any mention of these guys selling data and returning a % profits back to users. Secondly Emma stressed the importance of distribution. These guys are ICOing already, which leaves them open to the token being hoarded by speculators. Emma said distribution to general public is key for the token to function as a virtual currency.
Luke, you've been on this topic for some time. Perhaps bron.tech don't want to, or can't release info about clients as it could be detrimental to what they're building, but there could also be confidentiality agreements in place. Myriad of potential factories.
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