Anyone keeping up with the company knows that ICQ signed up with...

Anyone keeping up with the company knows that ICQ signed up with about 30% of the dealers in Malaysia in Jan'14 hence there was a spike in the listings for last few months, so nothing wrong with the listing now coming down a bit to resume normal trend.

Besides it is pointless to base investment decisions on month to month Alexa rankings, its natural to have some fluctuations there.
if you are still inclined to look at short terms, from at Google trends you can clearly see increasing interest even on monthly basis.

Like most longs, I do not have any doubts regarding the prospects of this stock, short term or long term.

Not an Investment advice, DYOR. GLTA