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    Hyro hires strategy consultant

    24 February 2010

    Digital agency Hyro has appointed Kate Carruthers as Strategy Consultant. Kate joins Hyro having held a range of senior management and advisory roles with organisations such as GE, AMP, Citibank, Westfield and NSW Treasury.

    ?Kate is a highly respected leader in her field and her experience at defining enterprise-level business and technology strategy strengthens our strategy capability and complements our existing strengths in the planning and technical delivery of digital customer experiences? said Mark Neely, Hyro?s Director of Strategy. ?Kate?s background gives her a unique understanding of the challenges major organisations face in planning and executing business initiatives across digital channels?.

    ?The digital customer interface is now the critical channel for Australian business. We know that around 40%-50% of customer interactions with organisations, their brands and their products and services happen via digital channels. Our clients now realise these channels cannot be dealt with in isolation, or via ad-hoc initiatives." said Carruthers

    http://www.digital-media.net.au/article/hyro-hires-strategy-consultant/512080.aspx

 
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