HT8 Chart, page-21

Thanks for this; offers a better explanation of what Garrison was trying to say in his analogy to Amazon as a mall and HT8 as a lessee. I accept the argument that Amazon will provide a much more powerful marketing engine to sell product.

Presumably there are limited exclusivity licences available for the bigger more lucrative brands in which case does it not also open up further competition, given it provides a platform for others to peddle substitute products?

Thanks again PW, appreciate your insight / expertise.