Dylan, you forgot to mention that the company also continued to...

Dylan, you forgot to mention that the company also continued to increase in size throughout that time.
It was rated the fastest growing company in Australia not that long back (might have been fastest telco).
It virtually doubled with Magna. Some of the website acquisitions might have been mistakes, or before their time. Circumstances allowed Prime to now call the shots and Dom has been kept on as a consultant.
As for arguing that DES is a buy on PE, I'm not sure what your on about there. I do recall posting the PE quoted in the SMH sometime ago, but it has never been my theme. Perhaps you only read one or two of my posts. So try not to be too concerned.

Oscar