If you haven't had one already (unlikely - most companies send...

If you haven't had one already (unlikely - most companies send them out when you first register as a holder), then you don't phone the compnay - you phone their Share Registry and ask THEM to email or fax you out the conversion form.
It's a very easy process toppick.

In the case of HDG - it's Perth -

Principal Registry:
Name: Advanced Share Registry Services
--, 110 Stirling Highway
Nedlands, WA 6009
Telephone: (08) 9389 8033