Any other company would've announced this as a separate...

Any other company would've announced this as a separate announcement - not PO3.
Here's something taken from the Stryker website re Jim Heath:

The ONLY risk that PO3 had, IMHO, was execution risk.
I have stated in the past that with BP's involvement, this risk is now virtually non-existant.
We now see that through this association with JH - obviously arranged by BP; that PO3 will execute better than ISIS and probably quicker too.
Does anyone seriously think that BP and now JH would've given PO3 the time of day if it didin't having something disruptively groundbreaking?
The only limit to how much money you're going to make in this stock is the size of your gonads.
I've used this quote before and no doubt I'll use it many times again:
Soros: It takes courage to be a pig. When asked about the most important lessons that Stan Druckenmiller learned from George Soros, he says: I've learned many things from him, but perhaps the most significant is that it's not whether you're right or wrong that's important, but how much money you make when you're right and how much you lose when you're wrong. The few times that Soros has ever criticised me was when I was really right on a market and didn't maximise the opportunity. Soros has taught me that when you have tremendous conviction on a trade, you have to go for the jugular. It takes courage to be a pig.