The early selling of hotcross buns before the end of year shows management poor knowledge of Australian multicultural society.
Their marketing strategy is wrong!
What they should be doing, is to extend the the Xmas promotion to go on until at least till after the 7th Jan.
This would be greatly appreciated by Greek, Russian, Serbian etc descendants born in Australia , who generally celebrate with their mixed families - TWO Xmases.
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The early selling of hotcross buns before the end of year shows...
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