thought this would help with my point, here is traffic pattern...

thought this would help with my point, here is traffic pattern to one of the leading portals in australia which is targeted at adult demographic.

i want to keep it confidential on the name of the portal as my friend is CEO and gave me permission to use data only. but definately ads weight to my theory, and nothing has changed on his site in the past 3 months. he said last year the figures were alot lower.

March 08

Outbound Data (Mbytes)
GRAND TOTAL 950244

April 08

Outbound Data (Mbytes)
GRAND TOTAL 1512942

May 08

Outbound Data (Mbytes)
GRAND TOTAL 2954753

I am confident more people are surfing online and we are definately selling the adspace..