I Agree it takes more than a website and that is exactly what destra has.. it has alot of attractive online properties... and worked in conjunction with offline, the combination is very powerful.
Advertising spend online is growing and will continue to even in this market.
http://www.itnews.com.au/News/64711,online-businesses-booming-thanks-to-web-20.aspx
I work in the online ad space and can vouch we are seeing expedential growth right now and expect this to continue.
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