It takes more than a snappy website. Advertising spend is going backwards in many categories this year - Alcohol(Tax on alcopops), Banks, Car launches - due to petrol concerns etc. It may finish the year negative let alone taking into acct online spending V traditional media.
Amongst the Media Buyers BNM has a bit of a smell due to some creative business dealings in the past. It is classed as a secondary opportunity.
Anyway DYOR
It takes more than a snappy website. Advertising spend is going...
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