Terrible day for SWM today, the Cricket advertising seems to have not quite told the story.
Only FoxTel had the cricket 2day so what did SWM pay for?
SWM may struggle if the punters turn off.
They already appear to have called out the SWM advertising as not really telling the whole story.
When a TV channel’s credibility and authenticity is taken to task, people just turn away and advertisers go else where.
The operating model is then busted.
Hold tight till 2019-2020, page-47
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