I think media companies have exhibited their moral and social calibration in the last few years and been caught countless times in very biased and in some cases just outright fake news.
Like the people who are now shifting to voting for minor parties in Australia people are abandoning MSM for the same reasons.
People are waking up to how oppressed, ripped off and lied to we really are. I dont think there are many people who believe that Russia, China are the horrific bogey men the MSM tries to portray them as.
Case in point. Scott Morison blocked the Royal Inquiry into banks something like over twenty times.