There is a movement away from sugar, and this has necessitated the CCA restructure, but when sales drop, TCCC drop their sell price for syrup as well. CCA still have many more customers than any other, and more fridges in store as well. CCA owned fridges that carry display obligations.
It is harder now than 10 years ago but remember this:
10% of the population are seeking new healthier options, 30% are largely unchanged & 60% of Australians are overweight or obese.
There is still a market out there for Coke, it's just not like picking $100 bills up off the ground like it was.
CCL Price at posting:
$10.41 Sentiment: Hold Disclosure: Held
