CCL's success has all been on the back of red coke which was,...

CCL's success has all been on the back of red coke which was, still is, dominant in it's segment. The problem is that the segment is shrinking for MANY reasons.

Anyone who has ever dealt with the company knows they are being treated terribly, arrogantly. They only do so because they need to be able to make a phone order and get delivery, Oh, and while I'm ordering Coke, I'll get all this other minor stuff. They have businesses to run and, unlike me, did not have the time or incentive to traipse through supermarkets buying specials.

They ARE slowly losing their grip and as surely as we will never go back to the Stanley Steamer, Coke will never regain their position of absolute power.