"As for the explanation for REH's sales not keeping up with the building activity, you should also take into account the arrival of numerous small importers of bathroom products in the past 10 years. Most of them only have a single store/showroom. They usually import products directly from China and their products are cheaper than REH but do not have the same level of warranty.
They are usually used by volume builders or house flippers or renovators who just want to install something that looks good and not worried about whether the products last the distance or not.
REH reacted to this market development by moving up market and signing exclusive partnerships with various high-end suppliers, such as Roca, Laufen, Grohe, etc. And as expected, this also has the effect of increasing the Gross Margin."
That is good information, and is exactly the sort of thing I was after. Thank you.
"The recent arrival of a daily after dark pest in the REH forum makes me reluctant to talk too much about REH. That person is simply undeserving of knowing more about this hidden gem."
I wouldn't worry about that sort of thing. You can lead a horse to water but you can't make it drink. I suspect that in the long run, most "investors" get what they are looking for.
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