And Netflix has released statements they will comply with any tax regulation changes, no doubt increase in taxes would of been part of their DD before entering the market. Its a discussion that's been taking place for years over digital companies, country tax laws simply haven't kept up with the change in consumer trends and global international companies servicing that demand.
UK similar story, Amazon setup it's HQ in Luxemburg solely so it would pay the lowest VAT rate in Europe 3% they pay nothing in UK for every E book sale.
You can't blame companies for trying to minimise their operational costs within local regulations and tax laws, it's expected by shareholders of any global company.
Also Quickflix can hardly claim any morale high ground when it comes to tax, just how a company which has never made a profit, technically insolvent, survived year after year soley on CRs can also claim R&D Tax rebates is also something the government should look at.
There should be more criteria and regulation over R&D rebates, QFX certainly wouldn't have met those requirements which have also been discussed by government. Money which would of been better put towards schools and health care rather than a insolvent cash burner like QFX with no future.
Also the discussions is hardly viral over the internet, as long time trader/investor of many US global companies including tech it's a discussion which has been going on for years.