There's a resurgence in the Queensland sugar industry and the spring planting is shaping up to be one of the biggest in a long time.
Cane growers are forward pricing at record levels and analysts predict the world sugar deficit will continue into next year.
Bundaberg grower Neville Loeskow has been in the industry since 1946 and says he's never been more excited.
"Well, in my cane growing life, which goes back a little while, I've never had whole of crop pricing that we're looking at right now," he says.
"We've had spikes that you've got a small percentage of the crop that you might of got $40 a tonne for cane, 30 years ago, but that was 10 or 20 per cent of your cane, not whole of crop."