I feel like BFC isn't spending enough on marketing. The Oziris app only has 500 downloads on Google Play Store and their Instagram and Facebook only have 1-2k followers/likes. How can they sell their products if no one knows about them? The Beston Marketplace site is pretty, I'll give them that - but when you look at the actual product range it looks a bit random e.g. who would buy a breakfast pack consisting of 4 croissants, 4 blocks of cheese and some slices of ham for $35 + delivery - not me. There's tonnes of these companies trying to flog off hampers full of organic food. I walk down the street and get handed free $20 gift cards on these types of websites every day.
I really hope they're doing more and better in the background (B2B) because on the surface they're not going to cut it at this rate. I promised myself I would wait until the financials before making my decision to sell and that's what I'm going to do. I have so far lost more than a half of my original investment on this company and I blame only myself for not having the patience to wait until their first report to buy.
BFC Price at posting:
20.5¢ Sentiment: Hold Disclosure: Held