Great Acquisition, page-97

Just for ancient history - an acquisition in the space by a competitor to Plarium and big fish:

Zynga and OMGPOP

Date: March 21, 2012
Price: $210M
Zynga, creator of Facebook games Farmville, Mafia Wars, and about a dozen different types of online slot machine games, paid $210 million in 2012 for OMGPOP, creators of DrawSomething!, a viral gaming hit for iOS and Android. But the game suffered an almost-immediate drop-off in popularity, going from 15 million daily active users to 10 million in the first month alone. Plus, it seems Zynga didn’t really have a plan for the acquisition. Only months later, after the acquisition, Zynga laid off 18% of their total workforce, including many from OMGPOP, and closed down three of OMGPOP’s offices. Zynga phased out four of OMGPOP’s remaining games that year.