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Netease koala and Australia's well-known organic brand Bellamy upgrade strategic cooperation
Source: Lianshi.com 2018-11-02 15:54:33
Based on the strategic cooperation between the two parties in 2017, Bellamy Organic will use the Netease koala platform to introduce more pure organic products into the Chinese market.
On September 20th, Australia's well-known organic brand Bellamy and China's cross-border e-commerce leader Netease Koala jointly announced the comprehensive upgrade of their strategic cooperation, and launched the new organic complementary food series of Bellamy in the Chinese market.
The two parties agreed: on the basis of the strategic cooperation between the two parties in 2017, Bellamy Organic will use the Netease koala platform to introduce more pure organic products into the Chinese market; and NetEase koala will also help Bellamy organically promote its pure quality. The organic brand image promotes the comprehensive upgrade of its brand in China.
Photo: Netease Koala CEO Zhang Lei (left) and Bellamy Organic CEO Andrew Cohen (right) sign a strategic cooperation upgrade memo
Bellamy Organic is a well-known Australian organic food brand founded in 2004. Benefit from the quality milk and produce of its own organic farm in Tasmania, as well as the strict production processes certified by NASAA (Australian National Agricultural Sustainable Development Association) and ACO (Australian Organic Certification), Bellamy Organic It is the only organic milk powder manufacturer in Australia and New Zealand that has obtained relevant organic certification. Its three-stage infant formula has won the sales award in the 2016 IRI Australia National Retail Channel Weighted Monitoring Data. “We do not use chemical pesticides, pesticides, artificial hormones, antibiotics or genetically modified raw materials in our production process to ensure that children avoid harmful chemicals in their diets and ensure that the baby food delivered to each family is pure and healthy.” When talking about the organic milk powder and complementary food products organically produced by Bellamy, the Bellamy staff is full of pride.
Since the cooperation with Netease Koala in September 2016, Bellamy products have been deeply loved by Chinese consumers, and the sales of the Netease koala platform have always been at the forefront of the same category. In June 2017, Netease koala CEO Zhang Lei and Bellamy Organic CEO Andrew Cohen signed a strategic cooperation agreement in Australia to further expand their cooperation in organic milk powder and complementary food products, and at a faster rate for China. Consumers provide high quality maternal and child food. Zhang Lei also personally went to Bellamy's organic hometown, Tasmania, Australia, to witness and broadcast the reliable organic production environment of Bellamy to Chinese consumers and experience the pure life experience of “the end of the world”.
Picture: Bellamy Organic's new line of complementary foods on the Netease koala platform
As one of the important contents of the strategic cooperation upgrade between the two parties, the new Bellamy organic food supplement series, which will be launched on the Netease koala platform, has also become the focus of the industry and the market, including the newly upgraded prebiotic rice noodles and the newly packaged purees. And molar rod products.
At the event, Bellamy invited the guests to a new tasting experience. Bellamy Organic believes that the launch of this new series of complementary foods will not only further enrich the product line of Bellamy's organic infant formula and complementary food, but also expand its leading position in the maternal and infant organic market.
Photo: Mr. Andrew Cohen (right) presents Zhang Lei (left) with "Berami Organic White Paper Milk Powder Food Supplement"
In addition, Mr. Andrew Cohen also presented Zhang Lei with the "Berami Organic White Paper Milk Powder Food Supplement" published by Bellamy's organic authority. Starting from a non-organic agricultural environment, the white paper analyzes the global harm of soil pollution, pesticide residues, and antibiotic residues in non-organic environments. The book also integrates many global parenting experts and scholars. Get the benefits of organic foods for infants and toddlers. Bellamy, who has always focused on the production of organic foods, hopes that through the release of this white paper, more consumers will know about organic, understand organic, and jointly protect our pure and quality life.
Mr. Andrew also revealed at the event: Bellamy Organic will start a comprehensive upgrade of the brand soon. In the future, Bellamy Organic will bring a refreshing organic experience to consumers with a brand new brand image, and the launch of this series of new products is only the first step. Bellamy Organic will not only lead through more updated quality product lines, but also include high-quality platforms such as NetEase Koala to lead more consumers to witness the source of organic. Mr. Andrew also sent an invitation to Zhang Lei to invite him to visit Tasmania again to witness the organic pure source of Bellamy.
Photo: Zhang Lei visited Bellamy at the Bellamy Farm in Tasmania, Australia
This article is the original of the joint business network, can not be reproduced without permission.
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