As with many things Google, there are more questions than answers, among them whether the major online publishers, such as News Digital Media, ninemsn, Yahoo!7 and Fairfax Digital - whose parent company owns The Age - will relinquish some of their inventory to be sold on Google's exchange. At this stage it appears unlikely and Google isn't saying.
Adslot are approaching the major online publishers to trade their inventory on the Adslot platform which is integrated into the publishers website. This allows the companies to maintain greater control of their display advertising rather than handing it all over to google. For companies with a huge market share such as REA the Adslot option may be a better way to go. Time will tell.
WFM Price at posting:
19.0¢ Sentiment: Hold Disclosure: Held
