I would expect that the discount would only apply in the first...

I would expect that the discount would only apply in the first year, and after a year of using Measurable Obliques, most customers would be likely to continue their subscription at full price. Taking a longer view, the discount should result in higher ACV in 12 months' time than would occur without the current discount.

Based on last year's preliminary results on 7 July, we only have a little over 2 weeks to wait for the annual results update.