Exactly if you believe in their potential you hang in there and...

Exactly if you believe in their potential you hang in there and take the opportunity to lower your average price at rock bottom prices or if you don't as soon as there any sign of upwards movement you dump it and move on or you stick it in your filing cabinet, forget about and revisit it in three or four months time. Yes it would be nice if they had some good luck for a change as they haven't had much of that at all but if you've hung in there for this long there seems little point to dump it at this price unless of course you desperately need the money. But then you have to ask yourself why did I invest money in the first place that I couldn't afford to. To a somewhat limited extent perhaps I've done that along the way but mainly my investment was from my punting winnings over the last four years.
As such that's disposable income, would I be better off financially currently if I hadn't sunk 50 odd k (a very large amount of money for me) into this venture, no doubt but considerably smarter people than I are still invested in this company and this is my crack at gaining some long term financial security.
I knew it was a big risk going in but there was also and still is the potential for a big return.
The way I look at it is this, until you actually try to sell you haven't actually lost anything, no matter what the red figures are telling you, other than not having the money from the investment you've made immediately at your disposal.