gold price falling

Can't realy understand why this gold stock is getting hammered today more than others as with such low cash costs it doesn't affect their bottom line anywhere near as much as other gold companies where their costs are much higher. Really anybody whom wants to be exposed to gold equities this really is one of the best plays currently. What's going to happen if the gold price keeps heading lower? Most of the companies chasing gold with high cash costs will simply stop and the big players will be champing at the bit to have a small operation like Way Lingo in their midst turning over a very tidy profit.