Blue sky is priced in. It's actually more a case of too much downside was priced in hence the strong gain post the half year result. Check the huge volume of the week. Thats strong buying.
Market was expecting a much worse result due to floods, cyclone, increased competition, strong Australia dollar and cheap flights, yet the Wotif business model has come through it all and delivered on it's H1 guidance. As household budgets tighten, air fares rise and oil prices sky rocket, more people will chose to holiday locally rather than in the USA and Europe.
That's why WTF is going up.
WTF Price at posting:
$5.04 Sentiment: Buy Disclosure: Not Held