Discounting future dividends for this year based on current...

Discounting future dividends for this year based on current results and then assuming growth as per 2010-2013 gives some interesting numbers for what you'll make over the next 5 years.

Price -> $5.50 -> div yield of 8% (ex franking credits)
Price -> $7.50 -> Div yield of 6% (ex franking credits)
Price -> $9.00 -> div yield of 5% (ex franking credits)
Price -> $12.00 -> div yield of 4% (ex franking credits)

Coke may be a good company that will continue to survive but you don't want to pay too high a price for participating in the profits. think about the average return over the next 5 years at the various prices before jumping in.

I definitely purchased my shares too early in the downward fall. Might buy some more but only if the price falls to a point where I perceive value that will beat the alternatives available.