I was recently in Indonesia and took a good look at the...

I was recently in Indonesia and took a good look at the assortment of mostly immediate consumption packages in that market. A few observations; 1. it's certainly important to have a growing consumption base, what is also important is how beverages are executed (presented) in trade. In Australia, we have sophisticated retailers, with planograms and assortments selected in general for the demography of each area. In Indo, it's a "choose your own adventure" play...beverages of all classes and poor retail disciplines (when compared to say the AUS market). Enticing presence is a cornerstone of beverage selling...cooler presentation looked like Rubik cubes. 2. CCL water brand is in good retail distribution, but in an environment where food and beverage trust is important, what your hotel provides as a free in room offer, can become your preferred "safe" beverage in the market. Very little CCL water was evident to me in accom. 3. need to further eliminate refillable packs from the market and keep driving single use units. They are doing a very good job with this (from what I could see). These are just observations, not gospel. DYOR.