I don't think it's a matter of beating Dyson, it's more about having a compelling offer to grow LFL sales again.
Dyson can still be no 1 in brand and GFY could still grow eps.
It's not a winner take all here. It's about narrowing the gap.
Being number 2 in a market can still be highly profitable.
The fact that you bought 7% not that long ago tells menu obviously saw something u liked in GFY. Surely u wouldn't invest in something as bad as u say it is?
The next 6 months in critical and let's give Mr Hardy his time to turn the ship around.
GFY Price at posting:
$1.02 Sentiment: Buy Disclosure: Held