Pretty tough to do!!
Continue to improve your product and keep ahead of your competition...but just spend less (as everyone else spends more).
https://www.marketwatch.com/press-r...tats-llc-opta-sportradar-accenture-2018-09-10
World wide sports analytics market is expected to grow at a CAGR of 40% from 2016-2022.
It's a no wonder competition is heating up...and it highlights the importance of CAT's plan to own the performance stack, not just GPS.
Would have thought being the clear market leader in this space with an evolving product is an exciting position to be in....a strong start to FY19 and I believe sentiment will start to shift significantly.
We wait....
FY19, page-19
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