Fy17 npat forecasts?, page-6

Forgive my ignorance of financial analysis but without further context what value is trying to guess NPAT? I mean if during FY17 Yowie is aggressively expanding into other geographical areas, doing extensive marketing and moving into new product lines (books, movies etc) then they could be generating no profit but would that be a bad thing? Alternatively, Yowie might just spend FY2017 consolidating its novelty chocolate business in the US so might generate decent NPAT but might not be a better option then the former example.

I can understand the importance of NPAT in an established, particularly dividend paying, company, but I would think things like just base line revenue might be more important for an expanding company like Yowie.