but ELM has close to the highest grade & lowest cost deposit in the world
plus it is well located for the Brazilian market
Vale are investing heavily in potash in Brazil since their Taquari-Vassouras mine (refer to recent TRI announcement) will be mined out within 3 years
the players that really need to worry are the high cost players, such as STB and particularly BHP, whose massive potash investment in Canada could be a disaster for them