What I'd like the company to do now, is generate some excitement about it's global marketplace.
How about a full blown presentation, research report, video linkup, and roadshow presenting the global marketplace in detail, and how it will drive the company to profitability. This may have been the idea behind bringing the last marketing director on board, but unfortunately she only stayed a few weeks before resigning, apparently over remuneration issues.
The company now needs to build some hope for it's investors, it also needs to do away with a couple of the current directors and bring in some fresh blood, new ideas, and become re-energized.
It's not dead by any means, but it is going to take some new inspirational and hard working leadership, and some marketing and promotion.
The last quarterly presented a glimmer of hope, and with a little bit of luck and some blood, sweat and tears it can be built on. There was $8m in cumulative GMV from the global marketplace for the quarter, which gives something to work with. The increase in active suppliers was also impressive.
Moves to lower the cash burn rate are also good, slashing staff numbers by more than half.
This is now an interesting stock to watch - will it rebound moderately and slowly, or will it surprise and rebound rapidly and successfully, or will it tread water, or will it further decline?
Importantly, how can it leverage recent revolutions in the digital technology space to transform it's business?
Who knows what the future holds here, but a little prayer, and an ounce of luck, might not go astray.
Gw
E88 Price at posting:
$1.00 Sentiment: None Disclosure: Held