SXL 2.75% 53.0¢ southern cross media group limited

Southern Cross shares are up today, with the stock moving higher...

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    Southern Cross shares are up today, with the stock moving higher by 2.6 per cent.
    Macquarie analysts said they have revisited their investment case for the radio station operator following the release of the first GfK metropolitan ratio ratings survey for 2018.
    "Southern Cross had a good first survey," the analysts noted.
    They were impressed with the performance of the Hit network which they said saw gains across all five capital cities compared to the last survey of 2017.
    The company's operating momentum continues to recover, the analysts said.
    On the other hand, HT&E performance in the survey was mixed, according to the analysts.
    Ratings for the firm's KIIS Drive radio program fell by 1.7 points in Sydney and 2.0 points in Melbourne following the introduction of new talent Will & Woody, the analysts said.
    But Macquarie believes the performance was a good outcome "given Will & Woody are relatively unknown talent transitioning from local Drive to a National slot, replacing established talent Hughesy & Kate."
    HT&E shares were down 1.4 per cent.
 
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53.0¢
Change
-0.015(2.75%)
Mkt cap ! $119.9M
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55.0¢ 56.0¢ 53.0¢ $127.9K 239.3K

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