from dom

Dear Stakeholder,

Our Brand New Media division has rolled out Australia’s first brand
funded
TV handyman series; “Jack of All Trades” overseas.

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Article from B&T

http://www.bandt.com.au/news/EE/0C04A6EE.asp

JACK OF ALL TRADES HEADS TO NEW ZEALAND
Louise Durack

Jack of All Trades, the brand funded reality TV format developed in
Australia has been sold to New Zealand, with the show expected to be
picked up by US, UK and European broadcasters by the end of the year.
The program was launched last year to find Australia’s best tradesman as
part of a national competition sponsored by King Gee.

More than 600,000 people a week across watched the show which attracted
some 2000 participants.

New Zealand TV network TVNZ is the first international broadcaster to
produce a local version of it, but Brand New Media is expecting strong
interest for the format from other parts of the world.

BNM CEO Perry Smith said TVNZ would be the first international
broadcaster
to run a local version of the event for TV brand-funded reality format.
“Tradies are a universal community. NZ tradies like their Aussie
counterparts are not only passionate about what they do they are also
great TV talent and champion ambassadors for brands.”

Smith continued: “Turning their work into a contest for TV has been a
major success in Australia and now with New Zealand on board, we see no
reason as to why the series will not be a success in the northern
hemisphere.

“We have had a strong working relationship with TVNZ over many years and
as a result ‘Jack of all Trades’ - the search for New Zealand’s best
‘tradie’ was a natural extension of the Australian series.“

New Zealand advertisers have, according to BNM, embraced the concept and
recognised the potential with Mitre 10 Mega taking naming rights to the
series. Other series sponsor partners include Mitsubishi, Triton, Dulux,
Makita, SELLEYS, and Monier.

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We have also released a few new artists including Joel Turner:

http://www.youtube.com/watch?v=9kZgFRSLolA

You can also visit Central Station for a list of our other artists
including Dannii Minogue.

http://www.centralstation.com.au/artists.php


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Thanks Domenic Carosa - CEO