This is good news for Hyro! with Foxtel being one of its client...

This is good news for Hyro! with Foxtel being one of its client there is only one way Hyro is going..........

Hopefully people will start to realise how much potential this company has.

As as said before industry is growing and company is benefiting more than ever with the demand of their services.

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Foxtel banks on mobile pay-TV
Nick Tabakoff | November 08, 2007


MOBILE pay-TV services look set to become the next growth area for pay-TV group Foxtel, with the group almost doubling the number of channels on its mobile service as a result of strong demand.

Foxtel chief executive Kim Williams told Media the pay-TV operator was making a push for "more interactivity and more truth to the reality of personalisation of media".

The company expanded its Foxtel by Mobile service on Telstra's Next-G service to 33 channels at the end of last month. And more channels are to come, including the Sky News Business channel announced last week.

It is understood the channel will be beamed to Telstra mobiles as soon as it launches on Foxtel early next year.

The Foxtel boss suggested TV through mobiles and other portable devices could become one of the pay-TV operator's key growth platforms of the future.

"I am a real believer in TV mobility products and their future," he said, adding that Foxtel was committed to delivering "entertainment and information anywhere, any time".

Foxtel - which is 25 per cent owned by News Limited, publisher of The Australian, and 50 per cent owned by Telstra - has already shown an interest in other mobile technologies.

Last year it participated in a trial of DVB-H (digital video broadcasting - handheld) services: a technology that delivers live TV to portable devices by using spare TV spectrum. That is the same spectrum the federal Government will auction for its Channel B licence, with bidders most likely to include companies wanting to deliver mobile video services using DVB-H.

Mr Williams has deflected questions about Foxtel's interest in the auction of the ChannelA and B licences, which has been delayed until next year.

"When there's a return of government, we'll no doubt see the process actually actioned, and we'll have some rules and we'll know what the basis for an auction will be," he said.

"Until you have the rules, I don't think anyone can speak sensibly about it."

In the meantime, Foxtel has proceeded with other plans involving out-of-home services.

Mr Williams said the company's product range would soon be expanded to include the addition of portable media players, an apparent reference to Foxtel's mobile iQ2go device, which is under development and independent of the Channel B licence discussions.

The device is designed with a hard drive that would enable viewers to download Foxtel on to a small portable TV screen.

Late last month Foxtel also launched its service to enable subscribers to remotely record programs on the Foxtel iQ digital video recorder.

Mr Williams declined to give any figures on how much Foxtel was making from Foxtel by Mobile. Subscribers pay between $12 a month for the basic Foxtel Mobile service and $18 month for the full variety of channels, which includes each of the five package options.

Those options include music, kids, sport, general entertainment and news and documentaries.

It is understood the service is delivering more revenue to Foxtel than expected, with the pay-TV operator receiving a cut of revenue per subscriber.

Analysts believe it could quickly become a central earnings driver through subscription and advertising revenues.

Shaw Stockbroking media analyst Greg Fraser said: "One very important thing to note is (that) at the moment it is largely subscription-driven, but ultimately it should also attract substantial advertising revenue."

Mr Fraser said internet advertising had grown from "nothing to well over $1 billion a year" in less than five years, and mobiles could experience similar growth.

"We know there's a huge mobile audience out there, and we know advertisers will ultimately be queuing up to access it, particularly as handsets become more sophisticated."

Last month the advertising and marketing group WPP's chief executive Martin Sorrell launched the Mobile Alliance in Australia, bringing together up to 10 WPP companies to collaborate on mobile advertising initiatives.

In a further effort to broaden Foxtel's market beyond in-home services, the pay-TV operator last year launched an in-flight service with Virgin Blue, bringing passengers 24 live channels on personal TV screens.
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