it is in regard to Pepp. it looks like this product is very...

it is in regard to Pepp. it looks like this product is very popular in Asia.

WallstreetJournal ASIA

WHEN civil servant W.S. Wee asked for the bill after drinks at a bar last week, the waitress remarked that he looked flushed and told him that the bar sold pills that could reduce the effects of alcohol.

The 25-year-old regular drinker, who had downed two glasses of wine, agreed to buy two tablets for $7.

He said: ‘It sounded like a dream come true because I have a problem of turning red easily when I drink.’

He added that he felt much better 10 to 15 minutes after popping the pills at Angel’s Share in Dempsey Hill, and drove home.

The Pepp pill, a health supplement pill made in Thailand and sold here since June, has been making the rounds among party-goers and people in the food and beverage industry here.

On the website www.pepp-up .com, there are claims that the pill contains enzymes that can break down alcohol content in the body by 50 per cent over 40 minutes.

Drinkers who have tried it said they were told that the pill reduces the alcohol level in their bodies so that they would feel more alert.

Sales director Daniel Chew, 36, who took the pills for the first time last Thursday evening after eight glasses of wine and champagne, said he felt like he was ‘back to normal, like I never drank at all’.

But doctors are concerned that the pills could lull drinkers into thinking that they are sober when they are not. Given that this is the festive season when people tend to drink more, there are also concerns that drinkers could take the pills so that they could drink and drive.

General practitioner S. Manimaran said: ‘I would not encourage people to take this pill. I would especially not encourage them to take it and drive or behave irresponsibly as the efficacy of the pill is uncertain. The rate of absorption varies from person to person, so one can never be sure that one’s alcohol level is reduced.’

Ms Fatimah Moideen Kutty, chief pharmacist at Alexandra Hospital, also cautioned people against taking things to increase their threshold for alcohol.

‘A lot of people overestimate their ability to tolerate alcohol. With this drug, people may not feel the effects of alcohol as much and may go on drinking above their bodies’ limits,’ she said.

Samples of Pepp have been handed out at wine launches and private parties. The pills are also sold at NTUC Unity and Guardian pharmacies. A pack of 10 goes for $16. Sales of the pill have skyrocket last month compared to October, said a spokesman for Unity. She declined to give any figures.

At two Guardian pharmacies, where two packs of the pills are sold for the price of one as part of a ‘festive offer’, sales staff said the pills are very popular among working adults. Although the pills are also known as digestive aids, most buyers buy the pills for the ‘anti-alcohol’ effect, said sales staff.

Angel’s Share CEO Chua Peng Yam, 44, said his bar sells the Pepp pills to promote responsible drinking, not drink driving. Bigger clubs such as Zouk and St James Power Station said that they do not sell the pills.

A spokesman for the distributor, biomedical company Rockeby, said that the company does not market the pill as an ‘anti-alcohol’ pill.

Despite what the website claims, she said the pill is marketed as a digestive aid in Singapore. ‘Rockeby is a socially responsible company and does not wish to have Pepp associated with irresponsible drinking.’

The Health Sciences Authority said that the product is classified as a health supplement so it does not need to be licensed by the authority.

But a spokesman added: ‘Claims that the product can reduce alcohol levels or alleviate symptoms of hangover have not been scientifically proven.’

Sommelier J.S. Siah, 29, said that Pepp did work for him. He felt great after taking two pills with five glasses of wine.

He said: ‘I would recommend it to friends. They do work for sure.’

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