For whatever reason the Flybuys and Velocity joint program has not happened as of yet and I am increasing thinking there must be some structural or otherwise delay issues. I'm not fully sure of the probable reasons behind this, but I'm personally starting to downgrade the possibility of it happening.
However, the newly listed Myer business must be starting to look at ways to cash in on their highly successful Myer One loyalty card.
Myer One / Velocity is now my new angle. Makes a lot of sense.
IMO of course.
"In Myer's case, that has been much easier through its phenomenally successful Myer One loyalty card. There are more than 4 million members, which rises to more than 5.1 million when you add in additional cards on the same account.