VML: Fly Buys looks to the mobile future with VMob partnership
13 May 2014
FLY BUYS LOOKS TO THE MOBILE FUTURE WITH VMOB PARTNERSHIP
VMob Group Limited (VML), the Auckland-based provider of the award winning VMob mobile marketing platform for retailers, has signed a commercial agreement with Loyalty NZ to deploy its cloud-based software platform to provide advanced mobile marketing capabilities to the Fly Buys program as well as the wider Loyalty NZ business.
Fly Buys is managed by Loyalty New Zealand. It is New Zealand's largest coalition loyalty programme with more than 1.4 million active households (representing 74% of all New Zealand households) and 2.5 million active card holders.
VMob's mission is "to use mobile to bring shoppers back into shops".
Loyalty NZ and Fly Buys retailers will be able to deliver personalised, location-based, context-aware promotions, offers, content and rewards to customers, delivering the right message to the right customer at the right time. The technology enables retailers to engage with their customers more intimately than ever before and to market their products and services more effectively, while ensuring customers are presented with compelling and relevant content and providing them full control over the experience.
VMob CEO, Scott Bradley says: "We are delighted to have the opportunity to work with one of the world's most successful collation loyalty programs right here in our domestic market".
VMob and Loyalty New Zealand have an exclusive relationship in the coalition loyalty space for New Zealand. Further commercial terms of the contract are confidential.
For more information please contact: Scott Bradley CEO, VMob Group Limited Mobile: + 64 21 722 556 Email: [email protected]
About VMob
VMob uses mobile to put shoppers back into shops and increase sales for bricks and mortar retailers. Its unique proprietary platform delivers highly effective, personalised promotions, content and loyalty programs in real time. The Company's technology combines social profiling, geo-location and transactional capabilities to help retailers and brand owners understand their customers and connect with them throughperfectly-timed offers and rewards.
VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML). The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonald's Netherlands & Sweden, Exxon, DDB, Telkom Indonesia, Telecom New Zealand and Yellow Pages.
