Booking.com don't make sense to me, why would anyone wants to book a room through a phone app? As for Tripadvisor, is a clear cut partnership in leveraging their content to grow subscribers, they have "exclusivity" and "co-branding" tie up. I doubt you can simply apply Tripadvisor brand on any travel product unless you are proven to be really good.
http://finance.yahoo.com/news/flexiroam-partners-enhance-global-mobile-030000629.html
Booking.com don't make sense to me, why would anyone wants to...
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