Flexiroam Inflight WiFi Released, page-15

Not convinced by the app rankings (and you wouldn't really expect a sudden jump with this sort of thing anyway, if anything it should somewhat cannibalise some of the user base for families.

On the plus side, the most recent app reviews are starting to get very favourable, which should theoretically translate to more word of mouth referrals.  I think they have really done well at focusing on pain points for travellers and minimising friction in travel.  Local data makes the value proposition a LOT better, flexishare really targets families extremely well and eSIM when it occurs will help target the less organised travellers and limit the friction of applying the microchips.  Additionally- airport distribution and airline distribution deals will hopefully mean people with a lot of experience helping people apply the stickers in the first place, removing the uncertainty factor for a lot of users.

Let's see how it goes...